What Mobile App Design Process Does MobileCoderz Follow?

“People value design that values people”- Mark Jenkins

A great quote said by a famous American street artist who creates hyperrealistic art through his creativity and understanding of how people feel about design. 

The thing which makes his design so incredible is that his design is built on human emotions and behavior. And this design principle works everywhere including technology too.

Being a reputed mobile app design company, MobileCoderz takes the mobile app design process very seriously and creatively. The more visually appealing and meaningful your mobile app design is, the more users will love using it.

We know it well, that’s why we do it in an insane and in-depth way. Through our unique and effective mobile app design process, we have delivered countless mobile apps that have helped our clients to achieve their business goals efficiently and quickly. 

While many business people think features of a mobile app are what entices users the most, which is true in fact. But, design is one of the most crucial elements in Mobile App Development that could either make your app hit or bring it down to the pit. Our developers and designers are aware of this fact. Hence our apps are always successful. 

So what mobile app design process does MobileCoderz follow that makes our apps unique and successful in the market? In this article, we will discuss it. 

But to understand the process of mobile app design, you should know the basics

What is Mobile App Design?

Mobile app design is the process or act of creating both a user interface and user experience for an app. It is the part of the mobile application development process where designers take charge of making app look eye-catchy and engaging for users. 

Today, users don’t have the patience for using apps. If they find a mobile app looks boring and confusing, they will immediately quit using the app. At the same time, if the mobile app is attractive, easy-to-use, and pretty straightforward, users may instantly fall in love with the app. To put it in a nutshell, mobile app design is all about making a user-friendly UI and UX design. 

Difference Between UI and UX

The user interface (UI) means a place where users and software algorithms interact with each other. It enables users to effectively operate the application to complete a certain task or achieve a defined goal. UI design involves everything from typography, images, screens, touchscreen, sounds, colors, and other visual design elements that turn a basic interface into a meaningful and usable system.

On the other side, UX design is about understanding user behavior and its overall journey and then creating the plan accordingly to build a digital product. It includes the whole experience a user has while using your mobile app right from the beginning and finish. 

UX mainly focuses on answering the simple question: how your mobile app can help your customers achieve their goals in the simplest, easiest, and quickest way?

So the key difference between UI and UX is that UI is related to the aesthetic elements by which users interact with your mobile application, while UX refers to the overall experience a user has while using the features and services offered by the app. 

As you got an overview of mobile app design, let us tell you

Mobile App Design Process Followed by MobileCoderz

In the mobile app, there are two key players- app owner and user. 

App owner, who is developing the mobile application, holds a vision behind the app. He wants to establish his business venture through a mobile application that can solve a consumer’s problem, and thus, become a successful business model. 

Users, who will use the app and pay for services & products, want that the app must perform well and easily help them achieve their goals. So our mobile app design process is entirely based on creating a design that perfectly resonates with our client’s business vision and user’s goals. We follow a systemic and well-defined pathway to make a fully-functional app design. 

Below are the steps that we follow in our mobile app design. Here, we will explain to you step by step how this method enables us to create a high-quality mobile app. 

1. Understand Your Business Vision- First and Foremost Step

Every mobile has a certain business goal. As a business owner, you want to ensure your mobile app helps you achieve your business objectives and eventually turn into a highly valuable and productive digital asset for your company. 

Therefore, business owners want to ensure their whole investment generates good revenues and brings high profits to survive in today’s competitive market. For MobileCoderz, the vision of our client is the base of our entire planning and development effort. We first understand your business vision and goals that you want to achieve with the mobile app. 

Mobile app development is not a solo mission, it is the team effort of the founder of the app and the company which is developing it. Hence, we start our mobile app design process by first understanding your business vision behind the app. We craft the app design plan from the founder’s perspective first so it lays the foundation of the project’s requirements. 

To understand the founder’s vision, we conduct frequent meetings and ensure our every step perfectly meets the defined goal. Our mobile app development and design team conduct frequent meetings with the client and stakeholders to know: 

• What is the specific goal of your mobile app?

• What problems does your mobile app resolve?

• How much does design play role in solving these problems?

• Why will people want to use your application instead of the competitor’s

• How design will help them achieve their business goals?

• What is the founder’s motivation behind the app?

• Who is the target audience?

• What values it will give?

After getting answers to all the above questions from the founder’s perspective, we move to

2. Discover Your Target Audience- Hit The Right People

In the first stage of our mobile app design process, we created the plan from the client’s perspective, now it’s time to find out who is your target audience. Since the entire concept of mobile app design is based upon the user experience so it is highly important to properly understand the right people who will be using your app. 

Here, MobileCoderz focuses on creating the design that inspires users to spend their money and time on the services offered by your mobile application. Therefore, our team deep dives into research and gathers data-driven and up-to-date information about potential customers. To find out the target audience, our in-house team prepares well-document questionnaires and then creates buyer personas to recognize their possible needs. 

• What are the customer demographics?
• Who are the actual buyers
• What action does our client want the users to take?
• Who will get the highest advantage from the app?
• What is the key factor that will motivate users to purchase in-app services or products?
• Are customers already using similar apps?

3. Identifying Customer Pain Points- Secret to Success

This is the most important step in the mobile app design process since it defines why you are developing the app. If you don’t know what are your customer’s pain points how you can expect it can solve their problems? In fact, it is the secret to the success of a mobile app. The more you are aware of your customer’s problems or their pain points, the better you can create a meaningful and engaging application.

To identify your customer’s pain points, we conduct strong research and prepare a well-informed document that covers the answers to the below questions-

4. Analyzing Competitors and Industry Trends- The Hidden key

After diving deep into understanding the target audience, we conduct competitor analysis to know the existing players who might snatch your potential customers. 

MobileCoderz has been developing web and mobile apps for the past 7 years. Throughout this experience, we have realized most business people don’t take their competitors seriously and deep dive to know how they performing and why customers are using their services. 

Sometimes, they fall behind in launching a new feature that has been already published in the market. This is one of the biggest factors that slow down the growth of the mobile app because, till the time when the company plans to update their app with new features and latest design trends, other companies have already launched their updated versions. 

So the best way to avoid this scenario is to have good knowledge about your competitors and already create the feature that users may need in the future. For us, it is a hidden key that we never miss to incorporate into our mobile app design. Our team conduct a solid competitor’s analysis and prepare accurate data based on these well-defined questions-

• How many similar apps are already running on the app stores?
• What are their business models?
• How do your competitors get the attention of users on social media channels?
• What strategy do your competitors follow to stay ahead or remain in the competition?
• What are your competitor’s gaps or weak points?
• What are their strong points and winning strategies?

5. Defining Scope and Prioritizing Mobile Screens- Implement Ideas 

Till this stage, we have a lot of data after conducting enormous research and preparing data-driven documents. This information is like a treasure for our UI/UX designers and mobile app developers who will be using it in the design and development process. 

Before this stage, we are spending huge time and effort on research, but from here, our implementation phase begins. We define the business scope based on the design and accordingly, our UI/UX design team set the prioritization of screens. Our team follows the MoSCoW approach to define the screen priority in the app design which goes through the below steps: 

• Conceptualize
• Create
• Test
• Measure
• Itergare and Improve

6. Designing UX- Fulfill User’s Desires

UX is all about identifying what users feel using your mobile app. Whether it is content, navigation, scrolling, buttons, CTAs, menu, or text, everything should give a nice mobile app experience to users. 

Otherwise, users will show no interest and lose enthusiasm for using the app. To fulfill the desire of users, it is important to include the user’s interests in UX design elements. And for this purpose, we follow the below UX design process-

Conducting UX research-To give an ideal user experience, it is pertinent to know what exactly users like and accordingly create the design. Therefore, we have a well-defined UX research process at the place that consists of 

• Project Overview
• Initial Assumptions
• User Interviews
• Wireframing
• Identifying Pain-points
• Building User Persona
• Stakeholder Interview
• Competitive Analysis
• Brainstorming
• Information Architecture
• Empathy Map

Logo Design & Branding- A unique app logo can set out your brand uniquely. To make it happen, we ensure everything is first-class in brand logo and typography. 

Visual Design: We turn ideas into realities through wireframes and convert them into visually attractive mobile screens with the best visual designs and architecture. 

7. Wireframing and Prototyping- Testing the Ideas

Mobile app design is all about wireframing and prototyping. This process helps us clearly visualize the layout, architecture, functions, navigation, button, scrolling, and other elements of the mobile application. 

Wireframes give a crystal clear idea of how does the app look and feel. It involves everything that users may like to interact with the app. It not only helps us eliminate errors or flaws in the design but also ensures the features and functionality of the app performs well. Wireframe gives a simple and easy way to validate the functionality and usability of a mobile application and thus, allowing clients to visualize their app concept before they launch. Therefore, we put great effort into wireframing because of the following benefits- 

• Assess the mobile app development project with better precision
• Accurately know what design element works and fine-tune with user’s actions
• Keep the design process user-centric
• Save more time and moneyEliminate weak aspects and
• make appropriate changes

After wireframing, we create clickable prototypes of the mobile application to see whether the app gives desired user experience or not. These prototypes aid wireframes to give a real-life look to the mobile app. It allows us to study and evaluate the final version with higher precision. The best part of prototyping is that it helps you know how your customers will use the app and react to the overall design. 

Prototyping is a critical process that we never like to compromise with. Market statistics show that users uninstall over 71% of mobile apps after trying them.But since prototyping tells the potential pitfalls and weak aspects, it enables companies to ensure their app achieves better user retention. 

8. Creating UI- Making Everything Fully Functional

UX and UI are parallel processes in mobile app design. Don’t misunderstand that the UI design comes after the UX design stage. They both go simultaneously. However, in the beginning, stage UX research and wireframing are predominant but later both processes merge together to build a fully-functional mobile app design. 

In the UI design, our designers and developers are working together to create the elements and implement techniques to make the final version of the design and the overall internal and external experience of the app. 

Finally, in the end, we create the MVP version based on the above-mentioned design guidelines and launch it to the selected audience to get real-time feedback. And if there is a need for any changes, we have an iterative cycle to test the design and improve the overall quality accordingly. 

What Makes Our App Design Process Unique From Others?

MobileCoder is a well-known mobile app development company that has built its global reputation for delivering high-class mobile app solutions. Our excellence in mobile app design has helped us achieve many milestones. 

This is because of our unique and high-standard approach to the app design process. We use latest technologies and development practices. Our developers are coders by profession but are great artists from the heart. They consider app design is like digital painting which never dries or fades away. 

Our designers use premium tools & technology to make everything fully functional and give a high-class app solution. And this is what makes our app design approach unique from others.  Here are salient features that make our design stand out from others. 

• Use of modern tools & technologies 
• Comprehensive UX research
• Apply principles of design psychology
• Dedicated design strategy for Android and iOSB
• est mobile app design practices
• Highly experienced UI/UX designers
• Budget-friendly design & development costsC
• onduct UX audit and usability testing for QA
• Assured high-quality user experience

Conclusion 

Mobile app design is all about understanding user behavior and creating elements that allow them to easily use the app. While most companies focus on building attractive designs no matter whether the design will give users value, we focus on making the design fully interactive so that users get a seamless and flawless mobile app experience. 

Our entire mobile app design process is based on deep UX research, understanding user behavior, and applying the right method to enable the required features and functionalities. Therefore, we are able to create outstanding designs in mobile app development. 

Are You Looking for Help with Your App Project?

Want to create a compelling app design for your mobile app that users love? MobileCoderz provides high-class UI/UX design services to startups, entrepreneurs, and enterprises. We help businesses by giving them expert UX consulting, research, and design solutions. 

Our design team is known for infusing creativity and human emotions in the design that impresses your customers and makes them love your company’s products & services. If you desire to create something like this, 

Just Book A Call and Get a Free Consultation from Our Design Experts